ROAD KING MEDIA
SPECIALISTS IN ADVANCED GEOLOCATION TARGETING
Accelerate Your Reach and Drive Traffic
THE OMNI CHANNEL REVOLUTION
Harvard Business Review observed the behavior of 46,00 consumers and discovered that approximately 73% prefer shopping through multiple channels.
On the Internet, geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. For example, a manufacturer of gasoline-powered electric generators may run ads in May and June targeted at residents of the Atlantic and Gulf coastal regions of the United States in preparation for the upcoming hurricane season. As another example, suppose you are a literary agent just getting started in the business and you are looking for authors to write books about cowboys and ranchers. Your website might tailor the content to be of special interest to residents of the western United States.
Stacy Schwartz, digital marketing and adjunct professor at Rutgers Business School, validates the idea that an omni-channel approach must be a customer-centric approach: “It acknowledges that mobile and social have enabled customers to not only quickly switch between channels, but actually use channels simultaneously. For example, checking out product reviews on their mobile phone while evaluating a product on a physical retail store shelf.”
The payoff for marketers with campaigns involving 3 or more channels is that they have a 90% highretention rate than single-channel marketers.
Omnichannel consumers have a 30% have a higher lifetime value than those who shop/search using only one channel.
Purchase frequency is 250% higher on omnichannel vs. single channel.
Omni channel marketing campaigns are designed to provide an integrated experience for the customer. It’s about plotting the entire customer journey, no matter how many devices your customer uses. If you want to create an effective marketing campaign in today’s digital marketing landscape, adding geolocation to your digital toolkit is essential. Hover over the red pins on the map for more insights.
%
Multi-devices owners switch between three devices a day to complete everyday tasks.
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Discover what Road King Media can do for you
Geolocation Marketing Offers
A better user experience
Personalized messages that increase engagement
Ads are relevant and useful to the targeted users
Better ROI on advertising spend
Builds authority and brand awareness
Data and analytics for retargeting
pinpoint exactly when and where you want to reach your customer
Geographic Location
Determine a perimeter or radius for your target area.
Drive Traffic
Drive customers or audience where it is both relevant and timely.
Brand Awareness
Enhance your brand by adding geolocation campaigns to your digital marketing strategy.
Real Time Data
Adjust your messaging or parameters during the live campaign.
the most advanced location based marketing technology
Geofencing
Geofencing uses GPS or radio frequency identification (RFID) to define a geographic boundary. Setting up a virtual zone allows marketers to isolate triggers that apply when a user’s mobile device enters or exits that specific area. Marketers use geo-fencing to engage with customers based on hyper-local location. This can be especially helpful in triggering immediate sales as well as understanding the user mindset. Ads inside of a geo-fenced area can be seen on any device as potential customers browse the web or use specific apps.
Start the journey. Make Road King Media your strategic partner in all of your omnichannel marketing campaigns.